He was agreeably surprised to find that his caller was the young
advertising man, Aubrey Gilbert.
"Hullo!" he said. "I've been saving something for you.
It's a quotation from Joseph Conrad about advertising."
"Good enough," said Aubrey. "And I've got something for you.
You were so nice to me the other evening I took the liberty of
bringing you round some tobacco. Here's a tin of Blue-Eyed Mixture,
it's my favourite. I hope you'll like it."
"Bully for you. Perhaps I ought to let you off the Conrad quotation
since you're so kind."
"Not a bit. I suppose it's a knock. Shoot!" The bookseller
led the way back to his desk, where he rummaged among the litter
and finally found a scrap of paper on which he had written:
Being myself animated by feelings of affection toward my fellowmen,
I am saddened by the modern system of advertising. Whatever evidence
it offers of enterprise, ingenuity, impudence, and resource
in certain individuals, it proves to my mind the wide prevalence
of that form of mental degradation which is called gullibility.
JOSEPH CONRAD.
"What do you think of that?" said Roger. "You'll find
that in the story called The Anarchist."
"I think less than nothing of it," said Aubrey. "As your friend
Don Marquis observed the other evening, an idea isn't always
to be blamed for the people who believe in it. Mr. Conrad has been
reading some quack ads, that's all. Because there are fake ads,
that doesn't condemn the principle of Publicity. But look here,
what I really came round to see you for is to show you this.
It was in the Times this morning."
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