Chapter 28

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"Help John Jones. Never mind the rest. They are frauds. I, John Jones, am the right one. Buy of me. Employ me. Visit me. Hear me, John Jones. Look at me. Make no mistake, John Jones is the man and nobody else. Let the rest starve, but for God's sake remember John Jones!"

Whether the pathos or the moral repulsiveness of the spectacle most impressed me, so suddenly become a stranger in my own city, I know not. Wretched men, I was moved to cry, who, because they will not learn to be helpers of one another, are doomed to be beggars of one another from the least to the greatest! This horrible babel of shameless self-assertion and mutual depreciation, this stunning clamor of conflicting boasts, appeals, and adjurations, this stupendous system of brazen beggary, what was it all but the necessity of a society in which the opportunity to serve the world according to his gifts, instead of being secured to every man as the first object of social organization, had to be fought for!

I reached Washington Street at the busiest point, and there I stood and laughed aloud, to the scandal of the passers-by. For my life I could not have helped it, with such a mad humor was I moved at sight of the interminable rows of stores on either side, up and down the street so far as I could see--scores of them, to make the spectacle more utterly preposterous, within a stone's throw devoted to selling the same sort of goods. Stores! stores! stores! miles of stores! ten thousand stores to distribute the goods needed by this one city, which in my dream had been supplied with all things from a single warehouse, as they were ordered through one great store in every quarter, where the buyer, without waste of time or labor, found under one roof the world's assortment in whatever line he desired. There the labor of distribution had been so slight as to add but a scarcely perceptible fraction to the cost of commodities to the user. The cost of production was virtually all he paid. But here the mere distribution of the goods, their handling alone, added a fourth, a third, a half and more, to the cost. All these ten thousand plants must be paid for, their rent, their staffs of superintendence, their platoons of salesmen, their ten thousand sets of accountants, jobbers, and business dependents, with all they spent in advertising themselves and fighting one another, and the consumers must do the paying. What a famous process for beggaring a nation!

Were these serious men I saw about me, or children, who did their business on such a plan? Could they be reasoning beings, who did not see the folly which, when the product is made and ready for use, wastes so much of it in getting it to the user? If people eat with a spoon that leaks half its contents between bowl and lip, are they not likely to go hungry?

I had passed through Washington Street thousands of times before and viewed the ways of those who sold merchandise, but my curiosity concerning them was as if I had never gone by their way before. I took wondering note of the show windows of the stores, filled with goods arranged with a wealth of pains and artistic device to attract the eye. I saw the throngs of ladies looking in, and the proprietors eagerly watching the effect of the bait. I went within and noted the hawk-eyed floor-walker watching for business, overlooking the clerks, keeping them up to their task of inducing the customers to buy, buy, buy, for money if they had it, for credit if they had it not, to buy what they wanted not, more than they wanted, what they could not afford. At times I momentarily lost the clue and was confused by the sight. Why this effort to induce people to buy? Surely that had nothing to do with the legitimate business of distributing products to those who needed them. Surely it was the sheerest waste to force upon people what they did not want, but what might be useful to another. The nation was so much the poorer for every such achievement. What were these clerks thinking of? Then I would remember that they were not acting as distributors like those in the store I had visited in the dream Boston. They were not serving the public interest, but their immediate personal interest, and it was nothing to them what the ultimate effect of their course on the general prosperity might be, if but they increased their own hoard, for these goods were their own, and the more they sold and the more they got for them, the greater their gain. The more wasteful the people were, the more articles they did not want which they could be induced to buy, the better for these sellers. To encourage prodigality was the express aim of the ten thousand stores of Boston.