The Mildness of the Yellow Press

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The chief characteristic of the "New journalism" is simply that it is bad journalism. It is beyond all comparison the most shapeless, careless, and colourless work done in our day.

I read yesterday a sentence which should be written in letters of gold and adamant; it is the very motto of the new philosophy of Empire. I found it (as the reader has already eagerly guessed) in Pearson's Magazine, while I was communing (soul to soul) with Mr. C. Arthur Pearson, whose first and suppressed name I am afraid is Chilperic. It occurred in an article on the American Presidential Election. This is the sentence, and every one should read it carefully, and roll it on the tongue, till all the honey be tasted.

"A little sound common sense often goes further with an audience of American working-men than much high-flown argument. A speaker who, as he brought forward his points, hammered nails into a board, won hundreds of votes for his side at the last Presidential Election."

I do not wish to soil this perfect thing with comment; the words of Mercury are harsh after the songs of Apollo. But just think for a moment of the mind, the strange inscrutable mind, of the man who wrote that, of the editor who approved it, of the people who are probably impressed by it, of the incredible American working-man, of whom, for all I know, it may be true. Think what their notion of "common sense" must be! It is delightful to realize that you and I are now able to win thousands of votes should we ever be engaged in a Presidential Election, by doing something of this kind. For I suppose the nails and the board are not essential to the exhibition of "common sense;" there may be variations. We may read--

"A little common sense impresses American working-men more than high-flown argument. A speaker who, as he made his points, pulled buttons off his waistcoat, won thousands of votes for his side." Or, "Sound common sense tells better in America than high-flown argument. Thus Senator Budge, who threw his false teeth in the air every time he made an epigram, won the solid approval of American working-men." Or again, "The sound common sense of a gentleman from Earlswood, who stuck straws in his hair during the progress of his speech, assured the victory of Mr. Roosevelt."

There are many other elements in this article on which I should love to linger. But the matter which I wish to point out is that in that sentence is perfectly revealed the whole truth of what our Chamberlainites, hustlers, bustlers, Empire-builders, and strong, silent men, really mean by "commonsense." They mean knocking, with deafening noise and dramatic effect, meaningless bits of iron into a useless bit of wood. A man goes on to an American platform and behaves like a mountebank fool with a board and a hammer; well, I do not blame him; I might even admire him. He may be a dashing and quite decent strategist. He may be a fine romantic actor, like Burke flinging the dagger on the floor. He may even (for all I know) be a sublime mystic, profoundly impressed with the ancient meaning of the divine trade of the Carpenter, and offering to the people a parable in the form of a ceremony. All I wish to indicate is the abyss of mental confusion in which such wild ritualism can be called "sound common sense." And it is in that abyss of mental confusion, and in that alone, that the new Imperialism lives and moves and has its being. The whole glory and greatness of Mr. Chamberlain consists in this: that if a man hits the right nail on the head nobody cares where he hits it to or what it does. They care about the noise of the hammer, not about the silent drip of the nail. Before and throughout the African war, Mr. Chamberlain was always knocking in nails, with ringing decisiveness. But when we ask, "But what have these nails held together? Where is your carpentry? Where are your contented Outlanders? Where is your free South Africa? Where is your British prestige? What have your nails done?" then what answer is there? We must go back (with an affectionate sigh) to our Pearson for the answer to the question of what the nails have done: "The speaker who hammered nails into a board won thousands of votes."