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La Cote was much depressed, for he had scored
here the worst failure of his campaign. He had not
worked off a cake; yet he had tried all the tricks of
the trade, even to the washing of a hermit; but the
hermit died. This was, indeed, a bad failure, for this
animal would now be dubbed a martyr, and would take
his place among the saints of the Roman calendar.
Thus made he his moan, this poor Sir La Cote Male
Taile, and sorrowed passing sore. And so my heart
bled for him, and I was moved to comfort and stay
him. Wherefore I said:
"Forbear to grieve, fair knight, for this is not a
defeat. We have brains, you and I; and for such as
have brains there are no defeats, but only victories.
Observe how we will turn this seeming disaster into an
advertisement; an advertisement for our soap; and
the biggest one, to draw, that was ever thought of; an
advertisement that will transform that Mount Washington
defeat into a Matterhorn victory. We will put on
your bulletin-board, 'PATRONIZED BY THE ELECT.' How
does that strike you?"
"Verily, it is wonderly bethought!"
"Well, a body is bound to admit that for just a
modest little one-line ad., it's a corker."
So the poor colporteur's griefs vanished away. He
was a brave fellow, and had done mighty feats of arms
in his time. His chief celebrity rested upon the events
of an excursion like this one of mine, which he had
once made with a damsel named Maledisant, who was
as handy with her tongue as was Sandy, though in a
different way, for her tongue churned forth only railings and insult, whereas Sandy's music was of a
kindlier sort. I knew his story well, and so I knew
how to interpret the compassion that was in his face
when he bade me farewell. He supposed I was having
a bitter hard time of it.
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