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And then Schliemann went on to outline some of the wastes of
competition: the losses of industrial warfare; the ceaseless
worry and friction; the vices--such as drink, for instance, the
use of which had nearly doubled in twenty years, as a consequence
of the intensification of the economic struggle; the idle and
unproductive members of the community, the frivolous rich and the
pauperized poor; the law and the whole machinery of repression;
the wastes of social ostentation, the milliners and tailors, the
hairdressers, dancing masters, chefs and lackeys. "You
understand," he said, "that in a society dominated by the fact of
commercial competition, money is necessarily the test of prowess,
and wastefulness the sole criterion of power. So we have, at the
present moment, a society with, say, thirty per cent of the
population occupied in producing useless articles, and one per
cent occupied in destroying them. And this is not all; for the
servants and panders of the parasites are also parasites, the
milliners and the jewelers and the lackeys have also to be
supported by the useful members of the community. And bear in
mind also that this monstrous disease affects not merely the
idlers and their menials, its poison penetrates the whole social
body. Beneath the hundred thousand women of the elite are a
million middle-class women, miserable because they are not of the
elite, and trying to appear of it in public; and beneath them,
in turn, are five million farmers' wives reading 'fashion papers'
and trimming bonnets, and shop-girls and serving-maids selling
themselves into brothels for cheap jewelry and imitation seal-skin
robes. And then consider that, added to this competition in
display, you have, like oil on the flames, a whole system of
competition in selling! You have manufacturers contriving tens
of thousands of catchpenny devices, storekeepers displaying them,
and newspapers and magazines filled up with advertisements of
them!"
"And don't forget the wastes of fraud," put in young Fisher.
"When one comes to the ultra-modern profession of advertising,"
responded Schliemann--"the science of persuading people to buy
what they do not want--he is in the very center of the ghastly
charnel house of capitalist destructiveness, and he scarcely
knows which of a dozen horrors to point out first. But consider
the waste in time and energy incidental to making ten thousand
varieties of a thing for purposes of ostentation and
snobbishness, where one variety would do for use! Consider all
the waste incidental to the manufacture of cheap qualities of
goods, of goods made to sell and deceive the ignorant; consider
the wastes of adulteration,--the shoddy clothing, the cotton
blankets, the unstable tenements, the ground-cork life-preservers,
the adulterated milk, the aniline soda water, the
potato-flour sausages--"
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